Measure before quote
A quote given before someone has seen the subfloor is a guess. The system treats the measurement as a real, bookable stage with its own document — not an afterthought bolted onto a sales pipeline.
About
We built this for ourselves first — then took the manual work out of it.
iFloor came out of more than a decade in the flooring trade — selling it, measuring it, scheduling it and chasing the money for it. It was written to fix our own problems, and only offered to other retailers once it had survived years of real use.
Every tool we tried had been built for someone else's trade and bent to fit ours. None of them knew what a labour sheet was, why a measure has to happen before a quote can be honest, or how you pay an installer for a job that ran two days long.
What that changes
Domain knowledge is the whole product.
Anyone can build a CRM. The difficulty in this trade is in the specifics, and the specifics are only obvious if you have lived them.
Labour is not a line item
It is rates, room by room, with prep, removal, transitions, stairs and waste. Priced from a rate card that changes, on jobs that change. That is why the sheet is the centre of the system rather than an attachment to an invoice.
Installers are not employees
They are subcontractors with their own schedules, their own documents and their own pay. They need their own view of the work — and must never see your cost or margin.
The customer is anxious
They are letting strangers tear up their home for three days. Most of the calls a flooring office takes are people asking what is happening. Showing them, instead of telling them again, changes the job.
Margin hides in the details
Not in the headline price — in the extra bag of levelling compound, the return trip, the transition nobody quoted. Systems that only track the sale never find it.
It has to work on a phone
On a job site, on cellular, with dusty hands. Anything requiring a laptop does not get used, and a system nobody uses is worse than no system at all.
How we work
Deliberately small, for now.
Few clients, properly served
We are taking on a small number of retailers we can genuinely look after. Onboarding a flooring business is not a signup form — it is importing your data, getting your rate card right, and training your crews.
A real person to call
When something is wrong you speak to someone who understands both the software and the trade, and can tell the difference between a bug and a process problem.
Honest about what exists
We will show you the system running on real jobs, and tell you plainly which parts are mature and which are newer. You will not be sold a roadmap as though it shipped. Everything marked live is listed in the full platform tour, and the changelog says what shipped this week — so the honesty is checkable.
Automate the repetition, never the judgement
Chasing, reminding, filing and closing out are repetitive work with a clear trigger, and software should do them. Pricing an awkward job, handling a complaint, deciding which crew suits which customer — those stay with you, and always will.
Come and see it.
The fastest way to know whether this fits your business is half an hour looking at a real job in the system.